Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Hit or miss: Next - 7/10

  • 201-203 Oxford Street

Next menswear AW14


The collection at Next is slightly younger looking than M&S’s, with some more directional pieces such as ombré effects on cable-knit jumpers or colour blocking on polo shirts, and there are a lot of printed T-shirts and sweaters. It doesn’t veer away from its target customer but feels like it offers something a little more directional if they want it. Fake leather bombers for £50 are the cheapest anywhere but look the most realistic. Pricing mostly feels just right for the quality, so a £65 parka sits between H&M and Gap on price as well as fabric and construction. Suiting is strong but without M&S’s vast range. An Italian wool single-breasted suit for £189 is big value for a reasonably well-tailored option.


The shop feels overcrowded, as though the range needs better editing. A tartan shirt, for example, comes in six colours and having just one or two would make them more distinctive and easier to browse. Although ranging from XS to XXL, sizes are often missing. The visual merchandising looks no different to your average Next branch, with little imagination and dull mannequins.


Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.