- 201-203 Oxford Street
The collection at Next is slightly younger looking than M&S’s, with some more directional pieces such as ombré effects on cable-knit jumpers or colour blocking on polo shirts, and there are a lot of printed T-shirts and sweaters. It doesn’t veer away from its target customer but feels like it offers something a little more directional if they want it. Fake leather bombers for £50 are the cheapest anywhere but look the most realistic. Pricing mostly feels just right for the quality, so a £65 parka sits between H&M and Gap on price as well as fabric and construction. Suiting is strong but without M&S’s vast range. An Italian wool single-breasted suit for £189 is big value for a reasonably well-tailored option.
The shop feels overcrowded, as though the range needs better editing. A tartan shirt, for example, comes in six colours and having just one or two would make them more distinctive and easier to browse. Although ranging from XS to XXL, sizes are often missing. The visual merchandising looks no different to your average Next branch, with little imagination and dull mannequins.