Westfield London, unit A, ground and first floor
Choice is key at Next. There is a huge range of styles within every category, including more than 30 different types of polo shirt. Suiting is strong, with a diverse offer including db blazers, peak and notch lapel details and a wide colour and fabric choice. A machine-washable suit is great value at just £79. All trends are spotted but some are tweaked well for the Next shopper, such as a subtle floral print in darker colours or T-shirts with thin stripes of printed pattern, making less of a bold statement. The size range stretches from XS to XXL on almost every rail. The price architecture is just as broad, with polo shirts for £15, £16, £18 or £21. Prices are competitively low, with basic T-shirts available for £6, two for £10 or three for £15, which thanks to its thicker, quality fabric is better value than the likes of Topman.
While a range of prices across categories is good, there are occasions when it is difficult to work out why. One customer asks his friend: “What’s the difference?” regarding two suits, to which the reply is: “Just get the cheapest.” Changing rooms are manned by an enthusiastic attendant, but are untidy.