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Hit or Miss - Next

A very smart, slick and welcoming environment with stock to match.

  • 148-154 High Street

Product 9

What Next has done so well with its autumn 12 menswear is strike the balance between referencing trends and serving its core customer. Thankfully for Next the trends are fairly safe but that hasn’t stopped the design team in really considering what that means for them; most of the overtly trend-led product nods to heritage, with cord, speckle, herringbone and elbow patches ubiquitous. Denim is cleaner than previous seasons while mélange and waffle knits and repeat and Navajo patterns across sweatshirts and shirts will push Next’s customer into new territory. Suiting is as comprehensive as you’ll find on the high street, blazers as smart.

Value 8

One of Next’s strong points has always been its quality and this season is no different. The wools and cottons on chinos (£20), blazers (£99 to £110) and knits (£30 to £32) feel weighty and construction is sharp enough. With nothing in markdown, the key categories are competitively priced, in particular the tailoring, which is great value at £79 for the entry-level suit, going up to £349 in sub-brand Signature.

Experience 9

Clearly this branch has recently had a refurb as it is immaculate; the sharpness
of the fixtures and fittings (which look more premium than ever at Next) is matched by the neat and zoned sections that don’t have a collar out of place. Easy to navigate, the shop floor has upbeat, helpful staff, even if the changing rooms don’t quite match the shiny fit-out.

26/30

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