Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We use cookies to personalise your experience; learn more in our Privacy and Cookie Policy. You can opt out of some cookies by adjusting your browser settings; see the cookie policy for details. By using this site, you agree to our use of cookies.

Hit or miss: Oasis - 20/30

Oasis backs the Victoriana trend with key pieces and lures shoppers with a knitwear discount.

  • Upper Mall, The Harlequin

Product - 7

Oasis is firmly backing the Victoriana trend with lace dresses and tops, pretty printed or embellished blouses, mesh panelling and a muted colour palette. From a category perspective, knitwear is key, with leopard-print cardies, sequined shoulder detail and detachable collars on crew necks, and Lurex styles. Military-inspired coats, plenty of peplums and some coloured denim complete the autumn collection.

Value - 6

Oasis’s leather jacket styles – £168 for real leather, £58 for a fake version – highlight the pricing quality challenge retailers are facing. So many offer excellent faux versions that you wonder if anyone will buy Oasis’s genuine style (this was the only real leather jacket I spotted in Watford). Elsewhere, printed blouses are around the £38 mark, while a green parka with soft, leopard-print lining is beautiful at £80. A peplum black dress with brocade gold lace on the back is cool but maybe too much at £70. Knitwear has 15% off.

Experience - 7

A well-merchandised, well-stocked store, which draws you in by its 15%-off knitwear offer (artfully advertised on an easel outside the store above the Twitter hashtag #theperfectexcuse) and several ‘Ta-Da New Arrivals’ signs above table displays to highlight new products. The front end of the store is attractive, but product gets more generic and repetitive towards the back.


Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.