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Hit or miss: Oasis - 20/30

Oasis backs the Victoriana trend with key pieces and lures shoppers with a knitwear discount.

  • Upper Mall, The Harlequin

Product - 7

Oasis is firmly backing the Victoriana trend with lace dresses and tops, pretty printed or embellished blouses, mesh panelling and a muted colour palette. From a category perspective, knitwear is key, with leopard-print cardies, sequined shoulder detail and detachable collars on crew necks, and Lurex styles. Military-inspired coats, plenty of peplums and some coloured denim complete the autumn collection.

Value - 6

Oasis’s leather jacket styles – £168 for real leather, £58 for a fake version – highlight the pricing quality challenge retailers are facing. So many offer excellent faux versions that you wonder if anyone will buy Oasis’s genuine style (this was the only real leather jacket I spotted in Watford). Elsewhere, printed blouses are around the £38 mark, while a green parka with soft, leopard-print lining is beautiful at £80. A peplum black dress with brocade gold lace on the back is cool but maybe too much at £70. Knitwear has 15% off.

Experience - 7

A well-merchandised, well-stocked store, which draws you in by its 15%-off knitwear offer (artfully advertised on an easel outside the store above the Twitter hashtag #theperfectexcuse) and several ‘Ta-Da New Arrivals’ signs above table displays to highlight new products. The front end of the store is attractive, but product gets more generic and repetitive towards the back.


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