Westfield London, first floor, unit 67
Oasis has opted for a playful country garden theme for its window displays, which does a great job of showing off its range of summer dresses. Once inside, this product is immediately visible and well merchandised, with most pieces grouped by colour. There are lots of good dressy options here, all priced competitively at around the £60 mark, including dresses, playsuits and co-ords. A smaller collection of casual pieces is found towards the back of the store. The sales assistant is friendly and shows me to the fitting rooms, which are clean and bright with big mirrors and plush velvet curtains.
The attractive window displays are sadly ruined by huge bright pink Sale stickers. When compared to Warehouse and Zara, there is little in the way of interesting design at Oasis. If you’re looking for a pretty dress you may well find it, but the retailer’s casual offering is rather weak.