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Hit or miss: Primark - 21/30

The trends are covered and the shopping experience is unexpectedly pleasant, but value is questionable.

  • 5-9 North End

Product: 8

Whether you’re after the cheapest basics or takes on the season’s top trends at bargain prices, Primark is still the place to shop. More than 30 variations of printed T-shirts match a number of competitors, while a similarly large number of key printed shirts in some great designs stand out, including tropical florals, tribal ikats, nautical anchors, leopard spots and paisley. The season’s lightweight jacket is here as are casual blazers, trend-led printed chino shorts, and jeans, chinos and even camo-print trousers in a number of fits. Attention to detail includes printed turn-ups on some shorts and trousers. However, suiting still doesn’t hit the mark.

Value: 6

As expected, Primark can’t be beaten on price but in many cases you get what you pay for in terms of quality. That said, there does seem to have been some improvement, with a fine 100% cotton T-shirt a mere £2.50, for instance. Printed T-shirts are £5, printed short-sleeved shirts only £7, chino shorts for as little as £6 and jeans starting at £10, but all lack enough quality to gain a higher score.

Experience: 7

In past editions of Hit or Miss, Primark has often scored badly because of the messiness of some stores. But this Primark is one of the tidiest, best organised branches of the retailer Drapers has ever seen, with a layout that even feels spacious for a medium-sized store. Staff were pleasant, proactively helping customers while working hard to keep the basic displays neat. Product is mostly merchandised well, although some rails are slightly overstocked.


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