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Hit or miss: Primark - 5/10

  • 14-28 Oxford Street



This is the place to go for basics, with hoodies and sweatshirts at £12 and £6 T-shirts, most featuring prints with pop culture references, and the quality is about the same as River Island or Topman but at half the price. The range feels more edited than expected for this vast store, with clear areas for streetwear, sportswear, casualwear and suiting. Some pieces such as fake leather jackets look shoddy, but £23 is a small price to pay if you want to try out the look. Shirts at £8 are decent with a large range of collar styles and colours.


Compared with H&M, there isn’t as much on-trend product and similarly priced pieces, such as parkas for £35, look poorly made. Jeans are stiff and in old fashioned-looking washes (although it was the busiest area with shoppers) and suiting is particularly bad, with lapels that don’t match up and coarse fabric. They are all heavily pinned on mannequins, suggesting fit won’t be great. A lot of jackets and coats, such as Chesterfields or tweedy blazers, are snagged on overstuffed rails.

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