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Hit or miss: Primark - 8/10

  • 14-28 Oxford Street

Primark AW14

Pros

The shop looks modern, with neon signs and wall-mounted widescreens showing off the autumn 14 campaign. It is easy to navigate, with large signs explaining the product division across floors. Primark continues to far outreach other value retailers in its product variation. It also has an impressive array of pop culture pieces, including Harry Potter tracksuits and Disney items. With prices as low as £3 for tops, the quality isn’t fantastic, but when it comes to more basic pieces, such as denim shirts or chunky knitwear, make seems to have improved, with £10 sweatshirts as well-made as those in Forever 21, which cost almost double. Despite being kept busy tidying the inevitable mess, staff were friendly.

Cons

It feels like less of a store and more of a glorified warehouse. Till areas and changing rooms are very basic, even down to the ubiquitous brown paper carrier bags.

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