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Hit or miss: Primark - 8/10

  • 14-28 Oxford Street

Primark AW14


Primark’s Oxford Street flagship is big, bright and bustling, offering the widest variety of value styles on the high street. The speaker system belts out Christmas songs, which, although possibly too early, creates a buzz in store. Mannequins are dressed in various footwear styles from boots to stilettos, and shoes are also dotted throughout the menswear and womenswear clothing areas. The women’s footwear department on the second floor has everything from pumps (starting at £6) to patent courts (from £9) to knee-high boots at £20, so for trend-led product on a budget Primark is the go-to destination. The men’s footwear area, located in the basement, has a mix of styles from hi-top trainers (£18) to lace-up boots (£18) and desert boots (£14). The staff were friendly and happy to help shoppers navigate the huge store.


The footwear area is a bit messy and product quality is not the best, but given the low prices this is to be expected. The men’s shoe area is quite difficult to find and small in comparison with the women’s, but this is true for all the multiples visited.


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