Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Hit or miss: River Island - 23/30

The best store in The Harlequin centre has key trends and River Island’s unique handwriting

  • Upper Mall, The Harlequin

Product - 7

In true River Island style, key trends are mixed with the distinct handwriting of the retailer. So, hi-lo hems, plenty of leather (in jackets, skirts and tops), lace and a heavy nod to opulence with brocade and jacquard prints mingle with standout pieces including a patriotic, tartan story, a paper-thin faux-leather jacket with huge, flapping lapels and Chanel-inspired, bouclé-like jackets. A decent denim offer and basics range supports the trend stories.

Value - 7

The pricing architecture is wide here, allowing River’s cash-strapped young fashion shoppers to cherry pick from the collection. A sexy embroidered brocade dress with mesh panels is only £18 while peplum tops are affordable at £26 and tweed-print tube skirts are only £15. The price justifiably creeps up to £45 for a beautiful hi-lo purple floral-print skirt with lace panelling, while the flapping-lapels leather jacket is £65. The most expensive item I noticed was a lovely parka with soft, fluffy collar at £95.

Experience - 9

In terms of presence and store design, River Island ranks top of the shops in Watford. A huge neon sign above the door means that you can’t miss the attractive white and blue brick-design exterior. In addition, this was the only store of all 15 surveyed where I was offered assistance. In typical River Island segmentation, trend-led stories welcome in shoppers, while more category-led items are towards the back. The store was well-stocked.


Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.