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Hit or Miss - River Island

A cramped and unbalanced space doesn’t make the most of the best of the product.

  • Lower Mall, The Glades

Product - 7

Having been in a few River Islands recently, the Bromley branch seems to be missing quite a lot of the good stuff as the ratio between basics, trend items and tailoring is off. That said, dogtooth, fleck, statement knits, contrast fabrics, cord and ikat and repeat prints all feature but are thin on the ground for a high street player of this size. The tailoring is ordinary, particularly shirts, but casual styles get the printed treatment, graphic and Hawaiian (a little summery perhaps), and sit next to skinny jeans. A little schizophrenic as a range.

Value - 7

With the printed shirts at £28 to £35 and skinny jeans at £26, the more trend-led items are good value. But as the range moves towards the more run of the mill, the quality drops off. For example, smart shirts at £30 are not in the same league as Zara’s. There is also a prominent markdown area of jolly patterned knits - product that should be doing well at full price and which competes with other jumpers and cardigans in store.

Experience - 6

Tucked upstairs in a low-ceilinged space above the much larger womenswear floor, the men’s department is tiny. The small area isn’t planned well either, as cash cows like chinos are hidden behind markdown rails while the weaker smart category takes pride of place. A wall of backpacks and accessories is given too much space -but staff were bright and pleasant even if the space wasn’t.


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