Spring 13’s top trends all appear alongside a host of new updates in a pleasant, well-merchandised store.
- 54 North End
Not only are all the key trends here but the store also pushes its own. Spring 13’s printed shirts are seen in abundance, alongside countless printed T-shirts, vests and sweaters. These often feature neat design details that set Topman apart, such as contrast printed-sleeve turn-ups and patch pockets. A tie-dye direction only otherwise seen at H&M and a sporty collegiate look stand out, as well as studded jackets pushing a punkier look. Printed shorts sit alongside embroidered options, which are a new move on. Baseball jackets come in several styles, including a paisley print and denim options. Topman, like several other stores, backs jeans over chinos with numerous jean shapes and washes including variations on the acid-washed and ripped and worn styles.
Printed shirts come in at a reasonable £28 which, although more expensive than the likes of Primark and Burton, is fair. Good printed T-shirts are £18 while mix-and-match basics balance price and quality at two for £12. Denim stretches up to £45 although the level of quality beats competitors, while baseball jackets coming in at £60 and the lightweight summer jacket at £65 are punchier.
Some good signage makes inventive use of the space, with signs on the floor clearly dividing up the denim section. Throughout the store there are separate standalone rails featuring clothes arranged in complete outfits which is a nice touch. Visual merchandising is also strong, including a group of mannequins in the suit section showing different ways to wear the tailoring, from casual to smart. Staff were friendly and approached customers on entering the store, but the changing rooms were unmanned.