A huge amount of markdowns and promotions takes the edge off the trend-led fare.
- 145 High Street
Product - 8
As is expected of Topman, the concentration on trends is evident as flecks, Christmas jumpers, elbow patches, Aztec/ Navajo patterns and printed polos, shirts and sweats all feature. One particular Aztec style, a black and white db pea coat, is a standout item across the whole high street and complements the strong knitwear offer that is the store’s backbone. This is tempered by a fine if uninspiring suiting range.
Value - 6
While the product generally looks the part, some of the fabrics, yarn and construction aren’t as good. Jumpers and cardigans are quite punchy at £42 to £60. Similarly, the £90 Aztec coat is dry clean only and 90% polyester, which makes it sound a little overpriced. Combine this with a final clearance, last chance to buy and 30%-off promotion areas that spread from the centre to almost every corner that boasts patterned knits not a whole lot different to the new stock, and the value seems less impressive.
Experience - 6
Although Topman is well signposted from the ground floor Topshop, on going up the escalator the shopper is faced with a large Miss Selfridge sign (the first floor is shared with the chain) with little indication of where one starts and the other finishes save for two rails of men’s coats. Further tall rails block the view through the store, changing rooms are unmanned and basic and, a particular pet hate, knitwear is hung on hangers making for a frustrating experience.