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Hit or miss: Topshop - 18/30

As you’d expect, Topshop had most trends covered, but this is a small, uninspiring store.

  • 22 Charter Place

Product - 6

Lace, tweed, embellishment and faux leather give must-have texture for this season’s Topshop collection, while motif jumpers, peplums and plenty of knitwear complete an expectedly trend-led offer. A tight casualwear offer broadens out the collection, while a peplum mini-skirt made out of a neoprene-like fabric gives Topshop the point of difference we have come to expect. But there isn’t much of that on show in this small store.

Value - 6

Purely based on comparisons with rival stores (which have bigger offers and a more inspiring in-store experience) Topshop’s pricing feels a bit steep at times. Jumpers range from £38 to £45, while at River Island they are £25 to £35 and H&M’s offer includes angora-blend styles for £19.99. A sequined mini-skirt feels pricey at £45 but a green parka looks good at £95.

Experience - 6

A small store in Charter Place rather than in the shiny Harlequin centre, Watford’s Topshop is lacking the glitz and excitement we have come to expect from its other, more high-profile locations. Fair enough, it’s not targeting the central London, trend-hungry shopper, but it has an energised New Look next door and a top-notch River Island just a stone’s throw away, so the relative experience is a bit flat.

18/30

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