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Hit or miss: Topshop - 27/30

With carefully edited product and excellent merchandising, this is definitely a top shop.

  • Upper Regent Crescent

Product: 9

Compared with some of the larger branches, this is an impressively edited store, with key trends including spring 13’s monochrome, neon and graphic prints, as well as an American sports trend not seen elsewhere in the centre. Without the usual mass of product, hero items are immediately obvious and look more appealing. Studio Topshop also offers a wealth of brands, including Rare London, which houses some excellent party dresses.

Value: 9

The pricing architecture is strong, with a silver metallic-coated jumper for £35 a good way to buy into the trend, while thick, well-structured cotton varsity jackets at £65 and a soft, faux-leather black top for £45 offer more for bigger spenders. Other pieces such as a fully lined, mannish cocoon coat for £89 show an early adoption of autumn 13 trends, and the quality of outerwear in particular is much improved from previous seasons. Denim at an average price of £40 is very competitive, especially given the vast range of style and colour options.

Experience: 9

The store is brilliantly merchandised, with mannequins fully styled in all the store’s categories, something not always seen elsewhere. The petite and tall sections are large enough to incorporate the same major trends and key pieces as the mainline. Six Sale rails were kept at the back
of the store and organised by size, which was helpful, as were the friendly shop assistants, two of whom asked if I needed any advice.

27/30

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