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Hit or miss: Uniqlo - 5/10

  • 170 Oxford Street

Uniqlo AW14


A high-tech window display is attractive, with mannequins presented on rotating platforms, drawing the eye. There is a huge range of colour present, despite a lack of attention to any trends, which for practical purposes means the offer is broadly appealing. Uniqlo is one of the best for quality fabrics at lower prices, with merino wool jumpers for £19.90, sturdy jeans at £35 and machine-washable silk blouses for £30. In a nice touch, the majority of items come with a label explaining the fabric construction and its origin, emphasising the value.


Some displays are reminiscent of Primark’s, such as huge piles of jumpers that look messy as soon as any customer rifles through them. There is an awful lot of product, none of which is particularly unique (apart from Uniqlo’s signature heat-tech padded jackets). It is comparable to Gap for its practical basics offer but without the bonus of a few directional pieces. There’s nothing particularly bad, but there’s nothing here to really excite either.

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