Warehouse scores for product but loses points for putting markdowns centre stage.
- Upper Regent Crescent
Blue and white is the prevailing trend towards the front of the store, with wallpaper prints on dresses and boxy
blouses. There are dressier items here than in other stores, with glamorous party dresses from the Spotlight range looking strong. Monochrome pieces occupy the back of the store, with separates as hero pieces, including a sleeveless white leather biker jacket. The Denim Lab, also at the rear of the store, holds its own with the likes of Topshop, offering a wide range of styles from jeggings to boyfriend jeans.
With £75 for a boxy, cropped jacket and £40 for tailored shorts, Warehouse loses out on pricing when set against Mango, but wins back some ground with a sequined metallic dress that, at £85, sits nicely between Mango and French Connection. Spotlight party dresses average about £80, and in terms of design and quality they beat a significant amount of party dresses seen elsewhere. At £165, a soft 100% leather jacket is number one for value. Elsewhere, well-made spring 13 essentials included a cute cropped trench coat for £65 and a paisley playsuit at £50.
It’s a shame the Sale stock is pushed to the front of the store, as it means trend stories, including the popular monochrome, are pushed to the back. Across the store, a wide range of sizes is available and friendly sale assistants were greeting shoppers. However, a poor window display dominated by Sale signs loses the store some points - Warehouse should have more faith in its new season product.