Westfield London, first floor, unit 35
The product ticks off a lot of major trends, with floral prints and bomber jacket shapes sitting alongside more individual pieces. A wide linen offer of trousers, shirts and blazers will attract a certain shopper come high summer, but a big focus on the street-meets-sporty trend is starting to look a tad old, as most other stores are moving away from this. Some prices are appealing, such as ripped denim jeans for £39.99 (cheaper than the likes of Topman).
Lots of table-top displays look messy as soon as one item is moved. Zara creates outfits on front-facing rails with shirts layered under jumpers and jackets, and trousers on hangers then hooked on, which looks cluttered and can stretch the necks of tops. Some items are only available in certain sizes. Signposting is an issue, particularly when compared with the likes of Topman and Burton, both of which label fits, prices and details well. For example, there is no explanation in denim areas apart from small waistband tags. Sizes on labels are in European format too, with no signs to help explain, which is confusing.