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Hit or Miss: Zara - 6/10

Westfield London, first floor, unit 35

Zara

Pros Zara has gone in particularly hard on the 1970s trend, which is immediately evident from the gang of mannequins positioned in front of the entrance, all dressed in flares, crocheted crop tops and suede wraparound sandals. Compared with most other shops visited during the survey, Zara’s offering is probably the most directional, with pieces such as a denim kaftan and matching flared trousers having quite a high fashion feel about them. Product is well suited
to this transitional time of year, with key pieces including trench coats and a pastel yellow jacket prominently displayed.

Cons The store is rather messy inside, with many of the folded displays looking crumpled. A large area at the front of the store is given over to workwear, which seems a bit of a waste. Despite not being busy, there is a large queue for the fitting rooms. You’d be hard-pressed to find someone if you needed assistance with anything, as there are barely any sales assistants on the shop floor.

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