15 & 42 Grand Arcade
Topshop has a strong 1990s vibe, with chunky wedges and cut-out white canvas platforms.
Pops of orange break up a mainly monochrome palette, but the selection is somewhat uninspiring and a letdown compared with other Topshop stores. Topman has a good range, picking up on all the
major trends from formal loafers to colourful brogues and trainers.
Topshop’s footwear section is located in a separate bright, spacious shoe room on the first floor and a range of sizes from four to six are on display. The men’s shoe range in Topman, on the other hand, is tucked away in a corner and not immediately obvious. Shoes are also dotted around both stores.
Price-wise, Topshop takes its place in the middle of the shops visited and offers quite a wide price architecture compared with other multiples. Prices begin at £16 for leather-insole pumps and range up to £80 for a well-made, tan leather cut-out boot. Topman’s prices are much lower than its sister store, with non-leather suede brogues at £36 - but River Island’s version has leather uppers and costs just £4 more.
Topshop’s footwear area is spacious and well laid out, with ample seating and mirrors - there is, however, a lack of visible staff. The footwear section in Topman is small, with only one stool and one foot mirror for customers, but Drapers is greeted warmly by staff and offered assistance almost immediately.
Visual Merchandising 7/10
Footwear is carefully considered in the large window display for both stores, with a variety of styles on display. In Topshop, all of the mannequins are dressed with different shoes, often merchandised with gingham ankle socks. In Topman, large ‘buy me now’ signs detailing the prices of certain styles are placed next to the particular product, which really catches the eye of shoppers.