An eclectic product mix in places, but the 1970s trend is well executed and prices are good.
A 1970s-meets-boho trend is the strongest story at H&M, with paisley maxi skirts and jumpsuits, tunics and pleated vests greeting shoppers as they enter the store. Its cropped trouser collection looks good, while sub-brand Divided serves up a splash of orange product and bird prints. There are probably too many checked shirt styles, and the area devoted to party dresses is too large. Heritage-style four-pocket jackets and macs are at the back of the store, and the denim area, while small, covers lots of silhouettes.
Staff were busy cleaning shelves when Drapers arrived on a Monday morning to a tidy store. The 1970s boho trend is given pride of place at the front of the store, with a table and mannequin display, while leg mannequins are used to display jeans. There was no one at the checkout when two customers went to the till, but one member of staff quickly saw to this.
A flared paisley skirt is excellent value at £7.99, and Drapers has since spotted several people wearing this item. Pink cropped trousers look good at £24.99, as do jumpsuits for a similar price. Jeans are a bargain at £29.99, but macs for the same price look cheap. Coats are down from £29.99 to £14.