Plenty of trends mixed in with more grown-up workwear make for an inclusive one-stop shop
H&M is one of those stores that manages to tick trend boxes, offer a comprehensive supply of basics and yet still surprises shoppers with the odd original, off-the-wall piece. The latter in this store includes a shiny artificial leather mini skirt, while the play for trends encompasses sportswear, courtesy of oversized cropped T-shirts and plenty of jersey styles, plus denim via knotted-up chambray shirts, nautically striped little dresses and Admiralty waistcoats.
There are more basic options here than at the likes of New Look, which has plumped for the trend-hungry teen rather than courting the woman trying to shop for cheap staples. Slightly older shoppers can pick up a few bits of basic workwear on the first floor, including shift dresses in grown-up shapes and cropped navy jackets, making this one of the most comprehensive offerings on the Bournemouth high street.
Prices at H&M are the cheapest seen during Drapers’ weekend excursion, not just in the young fashion sector, but even compared to the likes of Bhs. Tiger-printed bandeau dresses are an easy £10, gold-buttoned waistcoats are an accessible £20 and waterfall grey jersey sleeveless cover-ups come in at just £13. Coloured cardis sit at £10 and one-colour stretch jersey dresses are an almost unbelievable £8, with cute strawberry-print T-shirts only £4.