Product is perfectly pitched to the Hobbs customer, while service is second to none.
Not a slave to trends - and neither should it be - Hobbs cherry picks the most appropriate of this season’s looks to suit its customers’ tastes. Leopard is tastefully used as a larger print and seen on dresses and tops. Outerwear and dresses are strong, with the former channelling autumn 10’s camel coat as well as a military style in red or navy. The popularity of TV series Mad Men plays into the hands of Hobbs, which serves up an attractive collection of shift dresses.
From the immaculately kept store to the attentiveness of the staff, Hobbs knows how to treat its customers. The sales assistant wasn’t afraid to say a pair of jeans didn’t suit Drapers and offered a much better alternative. The changing rooms are spacious, clean and with adjustable mirrors, while the windows invite customers inside: the camel coat is on display as is a sign offering 20% off to customers on its mailing list.
The high-quality fabrication justifies Hobbs’ pricing architecture, which is spot on. A leopard-print silk top comes in at £79, while a shift wool dress is £119. The camel coat sits alongside those seen at rival retailers at £269, while jeans hover about £79.