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Hobbs, 43 Milsom Street

Great in-store experience, but product fails to impress to the same extent as last season.

Product 6

Orange and pink may be a bold combination, but Hobbs embraces it for spring 11, along with large fruit prints on dresses and flared skirts. More toned down, but right for Hobbs customers, are belted A-line dresses and trousers, both in linen, and silk blouses. Sub-brand NW3 covers the 1970s trend with a lace dress with scalloped, Peter Pan collar, and a pleated skirt on a jersey dress.

Experience 7

Still early on in the season, it’s surprising to see almost half the store on mid-season Sale, particularly on-trend pieces like bird-print blouses and paisley dresses. But the store itself is clearly segmented, with NW3 on the left-hand side and Sale product at the back. It’s immaculately tidy and staff were very attentive.

Value 7

Basic knits are well priced at £69 and the £179 price tag on the dragonfly-print maxi dress is justified by the silk fabrication. The lace dress could be a touch on the expensive side at £199, with dresses generally starting at a reasonable £125. Chinos at £79 are in line with more premium rivals, as are silk blouses at £89. A mac looks good at £149, as does the NW3 pleated skirt dress for £99.

Score 20

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