A great new sub-brand, helpful staff and a stunning store ensure Hobbs impresses.
There is a slightly different vibe in Hobbs this season, as the brand’s new more casualwear-oriented NW3 range creates a less formal feel in store. Like Reiss’s 1971 range, it’s not about being cheaper but is more focused on easier to wear, trend-led pieces, which at Hobbs means denim, Fair Isle cardis and pixelated floral prints, while tartan checks and houndstooth abound on long wool coats and shift dresses.
This is a very attractive store on Glasgow’s main thoroughfare, Buchanan Street. Big mahogany tills in the middle of the store, curling wrought iron lights on the walls and chocolate-coloured leather couches give a luxury feel, which is enhanced by an amazing stained green and purple glass roof. Shop staff are more than happy to talk Drapers through the NW3 range, and discuss deliveries and best-selling items.
Denim is just £69, which is good for a more premium retailer, while printed duchesse satin dresses are well pitched at £149 for the quality of the fabric. On outerwear, a long houndstooth wool coat is a reasonable £229, as is a leather round-neck blazer for £299 and a velvet blazer for £119. For more casual product, NW3 diamond knits are £89 and a black raglan-sleeved roll-neck is just
£55, which provides a good entry price for new customers.