Good spread of trends across all three brands, but suspicious staff over-service.
Prints and autumnal shades rule the day at Hobbs. Geese, doags and animal prints look great on pretty blouses, while a coat dress in russet, accessorised with a thick, knitted collar at Hobbs Unlimited is head-turning. The Hobbs mainline injects brighter colours into the collection with a pillarbox red coat and knee-length floral skirts, while NW3 steals the show with woollen shift dresses and a great-looking olive waterproof parka.
Of all the stores visited by Drapers, Hobbs was the most suspicious of my (not-so) subtle note-taking. The result was four different members of staff asking if I needed assistance, which was somewhat overwhelming. But they masked their suspicion with great product knowledge. Each brand – Hobbs Unlimited, Hobbs andNW3 – has its own dedicated space, with the latter particularly standing out at the back. The changing rooms, with their printed wallpaper, are gorgeous.
Silk blouses come in at a competitive £129 for the higher end of the contemporary market, while a cute pussy-bow blouse with a dog print is only £99. A shift woollen dress in teal at NW3 is well worth £110. Elsewhere, it may be reversible, but £499 for a simple black or camel coat at Unlimited seems too much; either invest in a quality coat for under £300 or buy several at M&S and still have some change.