Few people in menswear will be unfamiliar with the Boss offering and here is
In Orange there is a camel and blue story, a pink and grey and a navy and white capsule
In the Green label there is a sleek and black golf theme that moves into casual track pants,
Uncompromisingly smooth, the store is a spacious corner unit with a high head count of well-manicured staff. The glossy acrylics of the display tables are a counterpoint to a shaggy carpet and comfy settees, and in the tailoring area a low chandelier adds the centrepiece. Staff balance helpfulness with laid back charm. Staff are obviously well-trained and while they leave me to browse, at least three of them offer help, if needed.
Whatever you are dressing for it is here. Merchandised by label, there are large sections for each collection with Boss Black the anchor – it fills the tailoring section, has two rails devoted to smart casual styles and a table of denim styles. The Orange label takes up three rails while Green has two, which oddly sweeps from golf-casual to track bottoms.
Satisfyingly heavy prices for conspicuous consumers, but while this is justified in the minds of its many fans from an objective viewpoint they are a touch heavy and the score reflects this. A dusty pink blouson is £279, the classic white shirt is £75 and the leather biker jacket is £449. Sweat pants are £89. This is heavyweight pricing that remains aspirational but it is a price architecture that many customers are glad to pay.