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Independents' bestsellers: Casual fashion

Find out what’s selling now in the world of casual fashion


Andrew Braun, owner of Jonathan Hawkes in Exeter

Guide London shirts (from £55) have performed really well for us, as have Duchamp’s printed and coloured shirts (£95-£140). Claudio Lugli shirts (£75) are another top performer and Meyer MMX jeans (£130) have been very popular. Our Sale started a couple of weeks ago. We’re finding that once the main high street retailers have gone on Sale, we have to do the same. Brexit doesn’t seem to have affected sales and neither did the poor summer weather – our overall sales are up on last year. We are also introducing shirts from Eton to the store.

Jamie Evans E-commerce manager of Natterjacks in Kingston upon Thames


Fred perry m3600 748 1

Fred Perry

Fred Perry


The M3 600 twin-tip polo shirt from Fred Perry (£54.99) is our top seller, but the basic crew neck shirt (£30) is selling very well too. Champion is an all-round winner for us and the sweatshirt (£79.99) and sweatpants (£64.99) in core colours are always a favourite. We have just launched a few new brands including Nicce, Parlez and Toms, and they have been well received. After the Brexit vote, our suppliers said they would be upping prices as they can already see a rise in the cost of shipping goods.

Scotch & Soda

Scotch & Soda

Scotch & Soda

Bob Kennedy, director at Porters Menswear in Harrogate

Denim from Scotch & Soda (£95-£125)Edwin (£85-£175) and Nudie Jeans (£85-£135) have all performed really well for the store. Shirts from Scotch & Soda (£85) have been another one of our stand-out products from this season. Dark greens, olives and khaki colourways have been the top sellers, alongside more classic colours such as white and navy. The Brexit revelations don’t seem to have had an impact on footfall yet. We are introducing new knitwear brand Howlin’ for autumn 16. 

camel active menswear ss17 1

Camel Active


Rob Evison, manager of Giorgio Reggiani in Derby

Trade has been steady, and there was a surge in sales around the Eid celebrations in July. Camel Active has been one of the top-performing brands. Jackets (£180) and jeans (reduced to £65-£75) are doing particularly well. Versace Jeans tops (from £50) are also popular. Customers seem to be choosing checks as an alternative to classic blue.

Craig Cummins, manager of Man to Man in Southport

Boss Green shirts (from £75) are our top sellers, and Polo Ralph Lauren polo shirts (from £74.95) are popular. Pastel colours have sold well this season, but the sales of classic colours like black, white and navy have slowed as men become more daring with their choices. We went into Sale a bit earlier than normal but footfall overall has been good, helped by the nicer weather and big football matches earlier in the month.


Melanie Moller, owner of Just Jumpers in Beccles, Suffolk

Capri is very popular this summer. Knitwear (£45) and dresses (£55) are doing very well. Alice Collins dresses are also selling well, as are its tops (£35). The colour palette proving popular at the moment is grey in all shades, from silver grey to very pale. Marble plain trousers (£50) are an all-round top seller. Business has been difficult because of the wet weather, but we have started our Sale and that’s attracting customers into the store. We’re also welcoming back Adini for next season.

G-Star spring 16

G-Star spring 16

G-Star spring 16

Tanya Caspersz, owner of Badger Clothing in Brighton

Nümph tops (£60) are very popular at the moment, as are tops (£40) by Great Plains. G-Star is also a top-selling brand – dresses (from £120) and blue jeans (from £80) are doing well. Business was very slow two months ago, but it has recovered now. We started our Sale earlier this month, initially offering 25% off Sale items and gradually offering further discounts as the month went on. We are planning to introduce a couple of Scandinavian brands into the store, including Woden, which is a decently priced and nicely made shoe brand. We will have to wait and see what impact Brexit will have.

Adriana Green, owner of Scarecrow Boutique in Crouch End, north London

Our most popular brand right now is Onjenu, especially its printed mid-length dresses (£75). Printed dresses from Rinascimento (£75) and Yuki Tokyo (£65) are selling very well, too. We plan on adding Little White Lies to our boutique next season. Trade has been good for us and, hopefully, Brexit won’t have too much of an impact on us, and the economy will balance itself out.


Claire Southgate, buyer at Javelin in Bury St Edmunds

We have been selling a lot of transitional pieces lately, like the patterned trousers (£20) from Only. Paige denim is popular at the moment especially the black jeans (£199). Vero Moda tops in grey and navy (£30) are selling really well, too. The business has been doing quite well despite the weather. We started our summer Sale last month, with discounts of up to 50%. Customers are wary after Brexit, but we all have to wait and see what the impact will be.




Jo Diggle, head of creative at Fabric in Eccles, Greater Manchester

Our top seller right now is a tie dye print dress from Ginger Fizz (£38). Vests from Glamorous in mustard and burgundy (£26) are very popular too. Trade has been slightly slow because of the dreadful weather of the past two months. We are planning to introduce new brands to the store but we have not decided which one yet. We do trade with Europeans companies so obviously we are awaiting the outcome of the forthcoming [Brexit negotiations] deal.

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