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Independents' bestsellers: casual fashion

Find out what’s selling now in the world of casual fashion


Patagonia grey

Patagonia grey


Craig McLaughlin, co-owner of Attic Clothing in Aberdeen

Our bestsellers are T-shirts, such as the Patagonia P6 logo T-shirt, and the Adidas California (both £25). In the new season we’ll be getting in brighter colours like pink and lemon – that kind of thing is selling right now even though it’s January, so people are already thinking about summer. Lighter washes on skinny denim also seems to be popular. We have also done well with the Farah Kyloe quilted coat (£90). I think more technical jackets will be good for us in the future. In terms of footwear, it’s definitely the modern silhouettes such as Adidas Air Max (£105) that are more popular as opposed to the classic ones, like the Terrace (£80).

Aaron Jennings, salesman at Redfords in Birmingham

The classics are holding their own – Armani jeans denim (£140) took the lead. Stone Island’s knitwear (£250) is a big hitter, and the brand as a whole sells really well. Those same brands have been dominating the market, so it’s more of the same for the coming season. We have had a little less footfall after Christmas, but it’s all relatively steady.

Michael Turnbull, menswear buyer of Lynx in Harrogate

We’re selling lots of knits, because the milder weather means less enthusiasm for heavy overcoats and parkas. Lighter pieces such as Woolrich’s jumpers (£505) and cashmere from Hartford (£215) are doing well. We champion brands from Europe that aren’t always available elsewhere in the UK. Jacob Cohen’s limited edition 688 model jeans (£480) are popular, and the five-pocket chinos (£260) do well because they have a few different colours. For spring we love colour and there’s generally more of it around, which is nice to see coming off the back of two seasons with a lot of blue and black. 

Luke 1977 9

Luke 1977 9

Luke 1977

Mal Searle, assistant manager of Changes in Middlesbrough

Everything from Luke 1977 does well across the board right now, including the polo shirts (£55) and jeans (£85). The Gabicci Vintage polos are also popular. Like everyone else, we got in a few too many winter jackets, though they’ve almost all gone now. We also missed out on the Sherpa jacket trend – people keep coming in and asking for them – so we’re looking out for a lightweight version for spring and will be buying some in for winter, too. For footwear, everyone’s been selling brogues for so long that people seem to be bored and are moving on to Chelsea boots, but we did have surprisingly good uptake on Sergio Duletti brogues (£100). They came in quite late and just flew off the shelves. My colleague and I worked without lunch breaks all through December, so we’re enjoying the quiet now before the buying period starts up. 


Colin Barbour, owner, R Barbour and Sons in Dumfries

Gant 363016 420 flat fv 1

Gant 363016 420 flat fv 1


Gant shirts have been strong (£85). Outerwear has been a bit harder because it’s not been as cold, but Barbour – no relation – still sells well, especially the quilted jackets (£125-£250). Some of our coats are in the Sale, but since so many of them are timeless classics we don’t need to reduce them as much. I would say that Meyer cotton trousers have been good, too (£85). The new season will mostly be more of the same for us, especially as we stock so many timeless classics.





 Jo Diggle, head of creative at Fabric Boutique in Manchester

Glamorous choker knit

Glamorous choker knit


We’ve been doing really well with knitwear. We have a jumper dress with eyelet details by French brand Drôle de Copine (£39) that sold well this weekend. Glamorous always does really well for us, and recently it’s been the choker knitwear (£23) – the black is more popular than grey. We have also had a new brand on board this past year called Lola May, and our bestseller from them is a grey floral playsuit with an angel sleeve (£28). For this season we’ll be looking at a lot of tropical stuff: leopard and banana leaf prints, things like that. People are really into the festival and holiday vibe.


Ian Moore, owner of Wild Heart in Bridgenorth, Shropshire 

The polo neck sweater dress by Pinka which has a polo neck and comes in a few different colours is popular (£34.99), as is a sweater dress from Cherry Koko (£19.99) in two colourways: grey with black paint splatters and black with white splatters. It looks good over knee-high boots and because it’s so reasonably priced a lot of people have bought it in both colours. There was also a cowl sweater from Stella Morgan that did well (£32.99). We are still getting knitwear in at the moment because that’s what’s selling best, but it’s moving towards lighter colours: beige, pale blue, and light pink.

Part two ma16 3165 color v2 rgb(1)

Part two ma16 3165 color v2 rgb(1)

Part Two

Steve Robson, owner of Visual Impact in Ryde, Isle of Wight

We’ve done really well with knitwear and layering pieces. Part Two’s jumpers (£75) and roll-neck tops (£35) have been especially popular. We also still sell a lot of jeans with the Levi’s 712 slim (£85) being a particular favourite. We’ve just got in the boyfriend cut from NYDJ and those have been super popular even though they’re at a higher price point (£159). People are moving away from the skinny fit. We’re also getting in lots of light cashmeres and some striped blouses. The little bit of new season stock that we’ve put out already has had a good reaction, so we’re feeling positive.


Odd molly

Odd molly

Odd Molly

Jane Smith, owner of Pebbles Clothing in Swansea

Odd Molly is our bestseller, especially the knitwear in recent weeks (£130-£140). We’ve just had a new delivery from Maison Scotch with lots of lovely basics. Their jeans have been amazing: we had the girlfriend cut (£109), which is a bit less wide than a boyfriend fit, and the classic skinny (£99). Another label that’s doing well is the Spanish brand Ese O Ese, which offers some great fluffy jackets that our customers love (£120). I’ve been a bit paranoid about checking the purchase prices for the new season, but so far it’s been all right.









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