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Independents' bestsellers: contemporary fashion

Find out what’s selling now in the world of contemporary fashion 


Wendy Pedrick, owner of Cocoa in Kingsbridge, Devon

A Postcard from Brighton (£28-£75) and Sandwich (£49-£129) are two of our top brands – they tend to do well for us all year round. Olive green cargo pants from French Connection (£70) have also been doing well. Mid-season jumpers have been our most in-demand item at present and the lasting summer weather earlier in the month definitely made trade pick up among locals and tourists alike. We are bringing in a new brand this autumn, Native Youth, as it has an accessible price point and we are hoping that it will appeal to a slightly younger demographic.

Mama B

Mama B

Mama B

Pauline Davis, co-owner of Polly’s in Leicester


Knitwear from Mama B (£79-£99) and Myrine (£75-£120) have performed really well for us but the indecisive weather has definitely made our sales dip. We used to sell online, from our website, but did not find it to be commercially viable, so we now use our website to promote the brands we sell and give information about products we currently stock. My daughter, and co-owner, has also set up a Facebook page for the shop, which gets quite a lot of engagement from our regular customers. We are based out of town slightly, in a lovely little shopping area, surrounded by other independents and up-and-coming businesses such as a real ale brewery. It’s a very eclectic area with lots of character. which is perfect for us and our customers.


Melanie Moller, owner of Just Jumpers in Beccles, Suffolk

Dresses from Braintree Clothing (£100) and Tina Taylor (£100) are currently selling really well for us. Tops and jumpers from Italian brand Goose Island (£25-£50), are also proving very popular at the moment. Alice Collins dresses (£29.99-£45) have been our bestselling product for the last month or so. We’ve had a lovely summer in this part of the world, which always makes a difference to our sales, and Beccles is a growing town with lots of shops, and a great variety of independents and chains that people are willing to travel for.

marc cain 132

marc cain 132

Marc Cain

Sarah Eaton, sales assistant at Sue Parkinson in Broadway, Worcestershire

Our trade has fluctuated a bit since coming out of Sale, but winter stock is starting to sell well now. Our bestselling brands at the moment are Marc Cain (£65-£375, some coats at more than £1,000) and Joseph (£100-£550), which is always a great seller for us, alongside brands with a slightly lower staring price point, such as Maison Scotch (£25-£265), which is a firm customer favourite. We also have a very successful website, but most of our sales on there come from perfumes and toiletries. I think that people still like the personal aspect of clothes shopping and being able to touch and feel clothes before buying.






Andrew Chapman, owner of Alpha in Taunton

Polo Ralph Lauren T-shirts and polos (£45-£95) and Gant shirts (£45-£105) are still selling well. Now it’s starting to feel a bit more autumnal, people are also beginning to look at investing in jackets and coats. We haven’t felt a need to introduce any new brands this season as our customers generally seem satisfied with the range that we currently stock. Our customers are made up of a mix of regulars and walk-ins, and some even travel down from London to shop with us. When there is a big cricket fixture on, we do tend to see an increase in footfall and business in the whole, though.


Bob Kennedy, director of Porters in Harrogate

Our most popular selling items right now are Scotch & Soda shirts (£80-£85), Edwin jeans (£110) and Belstaff jackets – the Roadmaster (£595) is the most popular style. Trade has been good for us lately and we actually noticed a real boost in sales after the Brexit vote and Theresa May taking over as prime minister. Spending in Harrogate always sees an increase around payday, as with most places, but tends to remain quite conservative the rest of the time. We introduced a new brand recently, Deus Ex Machina, and it seems to be selling really well, particularly within the T-shirt department (£30-£35).


1700 0171

1700 0171

Colours & Sons

William Gillow, manager of Geoffrey Gillow in Darlington

Our bestsellers are the Giordano Italian jacket with funky button detail (£195) and contemporary smart-casual shoes from Geox Nebula (£110), which come in 10 different colours and are light as a feather. The Meyer MMX trousers (£129) also go down really well with our younger, more fashion-conscious consumers. We’re always looking for new brands and have just introduced casual shirts from Colours & Sons (£50-£60) and tweed jackets for winter 2016 from Santorelli (£200-£250).



kol 30 0501 00 0970 l h577 01 (1)

kol 30 0501 00 0970 l h577 01 (1)



Brian Smith, owner of Leaf Clothing, Newcastle-upon-Tyne

The products that do exceptionally well for us are the Remus Uomo jackets (around £145-£175) and suits (around £210-£295), Giordano shirts (around £60-£85) and the Mac jeans (around £85). We have been in Newcastle for 38 years now and there is no other shop in Newcastle that sells what we stock, so we are very much individual. This has helped to build up our sales and consumer confidence. The Newcastle football on a Saturday boosts our sales massively, especially after a good game.





















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