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Independents' bestsellers: contemporary footwear

Find out what’s selling now in the world of contemporary footwear 


 Nigel Hamilton, owner of Bishops Footwear in Coleraine, Londonderry

We’ve done well on Rieker ankle boots (£55), and Clarks Hamble brogues (£59.99). Van Dal is also popular for us, especially occasion shoes (£70-£85). It is going to be a rocky year, and we’ll be keeping our expectations realistic – that’s the best thing anyone can do really. Brand positioning is all over the place now, and there’s a lot up for grabs because of currency fluctuations.

Asics gel lyte v

Asics gel lyte v

Asics Gel-Lyte

Will James, manager of Natterjacks in Kingston-upon-Thames, Surrey

Customers bought smart shoes for the Christmas party season, but they wanted something that they could wear again, not just to one event. The Clarks Weaver (£89.99-£94.99) and Wallabee (£94.99-£99.99) shoes were popular, especially in black. For trainers, we do very well with the Asics Gel-Lyte V (£95) – there ares some lovely colourways. And there’s the Adidas Originals Hamburg (£74.99). We had a good 2016 and we’ll have to wait and see what happens this year.  

 Robin Norton, director of DogFsh in Norwich and Seven Wolves in Cambridge

In our Seven Wolves store, boots from Red Wing Shoes (£199-£269) have been popular. People trust Red Wing because they know they’re buying a good boot. Loake shoes (£100-£245) also do well, again because you can count on the quality. The big brands, Nike, Adidas, and Asics, all do well across the board. We like to experiment so in the new season we’re getting in a few new brands, some of which we are really confident about and some we’re taking a punt on.  

Nike hyperfeel campaign shot 3

Nike hyperfeel campaign shot 3

Nike Hyperfeel

Dorian Holmes, owner of Skintrade in Newport, Isle of Wight

Most popular for us is the Vans Old Skool trainers in black and white (£52), and probably the classic Converse in all black (£45). The Nike SB Bruin Hyperfeel is successful (£70). Customers are favouring monochrome styles and the same brands seem to be selling over and over again for about three years now. We’ll be getting in new models from Vans, Nike and Converse this season, but it does look like prices are going to go up this year because of Brexit. 



Fly malt black

Fly malt black

Fly London Malt

Lauren Smith, supervisor at Tinfish in Leicester

One of our best performers has been Fly London’s Malt (£130), which is a lovely suede boot. Its Softinos Farah (£84.99), which is a small ankle boot with a flap across the front, goes with a lot and sells well. The classic Dr Martens Pascal in the Virginia leather (£105) also does well across all three colours, especially the cherry red.  


Superga gold for web

Superga gold for web

Superga Cotmetu

Stuart Hopkins, manager and buyer at ZigZag in Chichester

People are becoming more selective about what they buy, so quality investments such as black suede Dr Martens (£110) are more popular, as are Fly London Mes boots (£115). We’ve slowly increased our prices over the last few years and put in more desirable products, which suits people who want a good experience and to spend their money wisely. There is still room for fun purchases though, so things like Superga’s Cotmetu metallic trainers (£54.99) have done well.

Sh02 100

Sh02 100

H by Hudson

Katie Blundell, owner of Unique Feet in Buxton, Derbyshire

Mjus have some lovely ankle boots (£140) and Fly London’s classic Mes boots (£115) perform well. There was also a velvet boot from H by Hudson (£125), which came in steel grey or blue and has had a lot of uptake. The winter season got off to slow start but now the weather has turned colder, we’re expecting boot and other outdoor shoe sales to stay strong into March.


Andrew King, director of Du Barry in Topsham, Exeter

Josef Seibel has been performing well, particularly the Sienna boots, which are sportier than the usual offering and come in two different styles (£80-£90). Caprice have done very well for us and have been fairly good across the board (£55-£80). We are looking to move away from the competitive lifestyle end of the market and more towards dressy styles. Cefalu has been good for that, particularly suede occasion shoes in black or red (£100-£125).  









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