Find out what’s selling now in the world of lingerie and men’s accessories
Sally Bodinar, owner of Anella in Penzance, Cornwall
T-shirt bras from Triumph, such as the Amourette (£34), and Lepel’s Lyla bra (£24) are our top sellers. Simple styles such as the Nuage bra from Maison Lejaby (£42) are also doing really well for us because our customers want basics that are comfortable under summery outfits. We’re finding that after the Brexit vote, foreign tourists are buying more from us because the euro conversion rate means it is cheaper for them to buy here than at home.
Sarah Connelly, owner of Odyssey in Midlothian, Edinburgh
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The Simone Pérèle 3D Spacer plunge bra (£72) in shades including charcoal and topaz has been very popular this season, as have the Rachel Shopping balconette bra (£100) and matching briefs (£35) from Stella McCartney. Sets from Mimi Holliday, such as the Ever Yours plunge shoulder bra (£78) and matching knickers (£45) have also performed strongly for us. Trading was quiet in the two weeks after the EU referendum and some products have increased in cost. However, the humid weather in July helped sales, especially in swimwear, which is up by 45% compared with last year.
Rosanna Jennings, owner of Jennings Fashion & Lingerie in Syston, Leicester
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Our bestsellers have all been from brands with reasonable prices, especially bras from Lepel (£20-£25), Charnos (£30) and Naturana (£12). The Fiore range from Lepel, including the balconette bra (£22), has been very popular. We’re not currently planning to introduce any new brands to the store – we like to stay loyal to the brands that we already stock, as they’ve been tried and tested for years. Positive consumer confidence in the local area always helps our store and we’re very pleased that a new vintage cafe has opened up across the road, generating new customers for us.
Karen Baines, owner of Sweet Dreams in Buckingham
We’re finding that brighter colours, such as lilac and coral, are performing strongly for us this summer. The Passionata White Nights bra in lilac, white and black (£38) has been flying off the shelves, and so has Chantelle’s C Chic Sexy bra (£50). Both brands offer products that are comfortable and sexy, and they sell exceedingly well. T-shirt bras in neutral colours – beige, white and black – have been doing well, including the Fantasie Rebecca (£41) and the Freya Idol (£34). Beige bras and control briefs always dominate our sales because they’re essentials for many women. Clients come to us from miles away because we offer a bespoke service, and we can cater to customers with bigger busts.
Scott Taff, manager at Aristocrat in Bishop’s Stortford
Ties and pocket squares are always our bestsellers. The Boss by Hugo Boss tie range (£35) has always been a steady seller, but is now being outsold by Eton pocket squares (£39). In fact, Eton has been so popular we’re now introducing some of its ties to the store, as well as some of its clothing collection for next season. Hat sales are also up, particularly the Paul Smith straw trilby (£79). There has been a definite decline in the sale of cufflinks, as people tend to no longer wear double-cuff shirts.
Stuart Smith, owner of Zebra Menswear in Chesterfield
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Hugo Boss Black underwear (£35), footwear from Barker Shoes (around £200) and Falke socks (£12-£13) are all consistent bestsellers for us. Trade in northern towns is suffering because of the pressure caused by large retail chains such as BHS closing down. There is a lack of newcomers to take their place, which leaves empty units. Independents rely on the draw to attract customers to the high street and in turn, their shops.
Vanessa Collen, managing director of Collen & Clare in Southwold, Suffolk and Burnham Market, Norfolk
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The Ship watch from Newgate Watches (£190) has proved popular, and bright and colourful Kane Ethno hats (£59) from Stetson have been a huge seller this summer. A steady seller of ours is the Falke sock range, particularly the London Sensitives (£10). Being close to the sea proved great for sales over the summer, thanks to periods of hot weather and a surge in British holidaymaking after the Brexit vote. We don’t have an international base, so tourist footfall during the summer months is key for us.
Russell Jones, director of Robinsons in Bawtry, Doncaster
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Our bestsellers at the moment are definitely Robert Charles belts, specifically the patchwork range (£89-£99), which comes in five varieties. Leather goods from Mulberry, such as wallets and belts (from £200), and Boss by Hugo Boss ties (from £45) are also selling well. We’d love to reintroduce accessories from Vivienne Westwood back into the store in the near future. The hot weather over the summer actually caused a brief drop in sales – we find that in a heatwave people tend to just stay in their gardens. The biggest threat to our trade at the moment is unnecessary discounting, brought on by fads such as Black Friday.