Find out what’s selling now in mainstream fashion
David Harries, owner of Russell Smith in Felixstowe, Suffolk
Esprit’s blended linen cup neckline top (£19) has been popular, as have White Stuff’s jersey T-shirts (£17.50). Tunic tops from Gerry Weber (£75) have been flying out of the door. Joules is as popular as ever, but with Joules opening its own retail stores, it is getting harder for us as an independent retailer to support it. It’s something we have to keep in mind going forwards. Consumer confidence is definitely down at the moment. There is a lot of uncertainty in the air and people aren’t sure if they’re coming or going.
Sally Smith, owner of She of Scone in Perth and Kinross, Scotland
Michèle is definitely a top seller. Its classic trouser (£115) has been very popular, as has the Castres jacket (£160) from from Saint James. As it is wedding season at the moment and the sun was out recently, we have had a rush of people coming in to buy for upcoming garden parties. Joseph Ribkoff dresses have been popular with our customers – sleeved dresses have sold particularly well.
Tricia Sterling, owner of Vanity Fair in Bearsden, Glasgow
Business has been fine, and we’re finding customers are buying items to update their summer wardrobes. Bright colours are doing better, such as Gerry Weber T-shirts (£30) in pinks and blues, and Masai short-sleeved tops. Cropped trousers are also selling very well, as they are perfect for holidays. As graduation ceremonies are coming up, we are finding that Joseph Ribkoff dresses are selling especially well. The Pattern Wrap Dress (£219.99) is the most popular. Brexit is affecting our customers and they are definitely talking about it, although it’s not consuming them as the Scottish referendum did.
Lebek outdoor jacket
Valerie Quigley, owner of She Fashions in Chesterfield, Derbyshire
Frank Lyman dresses (£200) are very popular. Lebek has also done really well for us. Everything from their range has sold well, but the quilted outdoor jackets (£139) have been the real bestsellers. The weather is proving difficult because customers don’t want to buy summer clothes when it’s so gloomy, but there is a lot of regeneration going in our area, which is set to bring more people to Chesterfield, and that will be great for business.
David Bulgin, owner of Astaires in Taunton, Somerset
Magee cotton chinos (£75) are selling nicely and Olymp shirts (£50) are also doing well. Atelier Torino, a brand that does casual suits (around £260), is also pretty popular with customers. It treads the perfect line between smart and casual. Although we do currently have a website, there is a new one in development that should be completed by the end of the month, which is really exciting for us as a business, but also for our customers
Peter Lupino, owner of Cox of Malvern in Malvern, Worcestershire
The weather and Euro 2016 have had an impact on footfall. Still, trade is good. Cotton chinos from Meyer (£85) have been a bestseller, as have suits from Digel. We’re finding that customers are opting for a slim, rather than super-skinny, fit. However, because baggier fits were all over the catwalks, I don’t think it will be long until that’s what customers will be asking for. Olymp shirts (£60) always sell well.
Eileen Nicolls, owner of Nicolls Menswear, County Londonderry, Northern Ireland
Wrangler jeans have been selling really well – the slim-leg dark denim jean (£59.99) and the Arizona Stretch El Camino (£70) are the most popular styles. Eterna casual shirts (from £59) are another top seller. We actually find it harder to sell in the warmer weather because men often don’t want to try on clothes in the sticky heat – they want a quick and easy shop visit. At the moment, the council are currently updating the whole town, putting down new roads and pavements. The work isn’t going to be completed until November, but we’ve been quite lucky in that it hasn’t seemed to stop people coming in.
Mark Clifton, owner of Clive Continental in Aberystwyth, Wales
Bruhl jeans have been selling very well, especially the Harry style (£82.95). Woven shirts from Gabicci (£39.95) have also been really popular. Trade has been really good and the weather here has been great. We’re so far west, we have our own microclimate and generally, the sun has been out. We’ve cracked wedding season and we are quite a big university town, so with graduations round the corner it means that business booms that little bit more. All the mums and dads come down to buy themselves and their kids something smart.
Compiled by Eleanor Codlin