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Independents' bestsellers: mainstream fashion

What’s selling now in mainstream fashion


rwfynch hatton8728902 logo

rwfynch hatton8728902 logo


Charles Hobson, owner of Charles Hobson in Easingwold, York

Casual knitwear from Fynch-Hatton (£60), Meyer trousers (£85) and Gant shirts (£79-£95) are currently all very popular with customers. Knitwear and shirts are doing well across the board and trade is stable for us. The unpredictable weather hasn’t had much of an impact. Our customers are looking for casualwear and seem happy with our brand selection, so we’re not looking to introduce any new brands into the store.





Ian Hearn, menswear buyer at Shepherd & Woodward, Oxford

We have introduced our new autumn 16 collections. The most popular items have been Barbour coats (£200), Fynch-Hatton shirts and knitwear (from £80) and Gurteen trousers (£100). The unseasonable warm weather hasn’t bothered us too much – we’re still selling coats and jackets. Oxford is always busy with tourists and sales usually pick up once the students start the new term. Our customers prefer casual clothing with a formal look and tweeds are very big for us. Our newest brand is Alan Paine, which offers very classic knitwear and shirts (£100) alongside more expensive items such as jackets (£200-£300).

Grant Mitchell, director and owner of Cooper & McKenzie in Dundee

Our top-selling items are Meyer trousers (£79-£89), Culture shirts (£65) and Sunwill trousers (£69). The weather hasn’t been exactly on our side, as it was very warm earlier in the month and people weren’t interested in buying coats or jackets. We recently reintroduced Fynch-Hatton to the store, although we tend to look for new products within the brands we already stock rather than introduce completely new names. We’ve noticed our customers prefer casual clothing, although they do like interesting details and fitted cuts. We’re very excited about the future because there are some interesting changes coming to Dundee, like the opening of the new V&A Museum of Design planned for 2018.

olymplevel five

olymplevel five


Mark Clifton, manager of Clive Menswear in Aberystwyth

Our bestsellers at the moment are Brühl trousers (£69.95-£82.95), Douglas jackets (£129-£169) and Olymp shirts (£45-£55). It has been very warm, but our customers are buying coats and jackets, perhaps because they realise our winter stock is limited. We’re lucky to be located in such a busy place. Shoppers come from Aberystwyth University, which is nearby. We’re introducing modern jeans and lightweight outerwear from Canadian brand Redpoint (from £49).


Jackie Allen, owner of Revolve in Leamington Spa, Warwickshire

We’re selling tops from the autumn collections from Alpha and Crea Concept (both £150). Tops from A Postcard from Brighton (£50) are also doing well. Our autumn sales are down on last year, when September was much colder. We’re finding occasion clothes are selling much better than the mainstream brands at the moment. We put all our boots out, but hardly any have been sold yet. This season, we have introduced Religion outerwear including coats, fake furs, chunky coats and ponchos (£120-150).

Gary Tillott, manager of Goddards in King’s Lynn, Norfolk

Our current bestsellers are tops from White Stuff (£45-£55) and Oui (£70-£80), along with Barbour coats (£150-£200). We have our winter stock out, but the unpleasantly warm weather earlier in the month affected our sales in a negative way and it’s been quiet in the store lately. Casual brands are favourites with our customers, so we are broadening our offer with some classic jeans from Levi’s (£70) and tops from French Connection (£50).



Gerry Weber

Richard Broadbent, owner of Broadbents in Knutsford, Cheshire

Our absolute bestsellers have been vibrantly coloured tunics from The Masai Clothing Company (£86) and knitted jackets from Gerry Weber (£69). Olsen ponchos (£65) have also been doing very well. Despite the unusual sunny weather in September, our customers have already been very interested in outerwear. Coats and jackets are selling very well. We finished our summer Sale in August. However, we still have a few items available and they are quite popular at the moment. We sell classic pieces, but we are also very keen on trying new brands and this season we are introducing quite a few. We have lovely, slightly more premium knitwear from Passioni (from £80) as well as knitwear from Lily & Me (£29-£59). 

joseph ribkoff

joseph ribkoff

Joseph Ribkoff

Gwen Brennand, owner of Checkmate in Whalley, Lancashire

Joseph Ribkoff dresses (£220) along with Robell trousers (from £59) and Latte dresses (£139) are our current bestsellers from the autumn collections. It has been a bit too warm lately, but it hasn’t affected our sales too badly, and our customers are interested in the new season’s arrivals.





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