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Independents' bestsellers: mainstream fashion

Find out what’s selling now in the world of mainstream fashion

Womenswear

Irene Mackie, owner of Bentleys in Banchory, Scotland

Coats and jackets are doing really well for us following the colder snap, particularly outerwear from Lebek (£150). Trousers from German brand Robell (£42-£70) have also performed well for us, as has knitwear and outerwear from Eugen Klein (£190-£230). Business for us has been good all year round. We’ve only really had slow days earlier this month but that was probably because it had been raining all day. The weather here in Scotland is slightly different from that of other places in the UK, such as London. As it’s not as warm here, coats tend to sell all year round.

Riani

Riani

Riani

Angela Newton, shop assistant at The Old Post Office in Almondbury, Huddersfield

Coats from Marc Cain and Riani (both £375) have been selling really well for us. Until a couple of weeks ago, it wasn’t cold enough for customers to start buying outerwear, but now sales are picking up and coats in general are doing well. Tops from Betty Barclay (£75) have also been popular with customers. In general, the shop has been doing well.

 

 

Tracy Harvey, managing director at Harvey’s of Halifax in Halifax 

masai16311 cmyk

The Masai Clothing Company

The Masai Clothing Company

The warm September meant business was slow for us but, with the shift in seasons, sales have improved significantly. Our bestsellers are tunic tops from The Masai Clothing Company (£70), skirts from White Stuff (£50) and outerwear from Seasalt (£100). Our womenswear range is definitely outselling menswear at the moment. We’ve recently re-launched our fashion floor and introduced new brands such as Superdry and Joules, as well as expanding existing ranges, so it’s an exciting time for the business.

 

 

 

brax pr27234

brax pr27234

Brax

 Shirley Allum, owner of Shirley Allum Fashions in Shaftesbury, Dorset

Jackets from Joseph Ribkoff (£119) and denim from Brax (£89) are doing well for us. Actually, the jackets from Joseph Ribkoff are outperforming its dresses, which is interesting. Trade is good, but parking around us is always an issue. Some roadworks have started in the area and that does have an impact. We need a good long, cold but sunny period and then people will come out to buy their winter coats.

 

 

 

 

Menswear 

11069013023 troposphere men m199 eur

Jack Wolfskin

Jack Wolfskin

 Alastair Brooks, director of Brooks Menswear at Alexander Brooks & Son in Lanark, Scotland

We have just started our first season with Jack Wolfskin, which has been a success, particularly its jackets (£75-£200). Claudio Lugli shirts (£75) sell well and Meyer trousers (£89.90) are always a consistent seller for us. Business has been tough recently, which is probably down to the weather. Shopping patterns are changing, and you see fewer people on the high street.

 

 

Tom Barry, owner of Barry’s Menswear in Cork, Ireland

We introduced Superdry into the store recently and hoodies (£59.95) in particular have been performing well. Selected Homme blazers (£129) are successful for us, as are jeans (£79.95) from Remus Uomo. In general, I think consumer confidence among our customers is strong and nothing has really had a negative impact on our trade or sales over the last few months. 

 

meyer jeans

meyer jeans

Meyer

Derek Dougan, business partner at Mr James in Edinburgh

Jeans from Meyer (£95) have been our bestsellers, followed by Magee jackets (£249) and Bugatti coats (£275). Outerwear is starting to sell, but the weather is still a bit too mild. I’d like it to get colder to really help us sell the autumn stock, especially for coats and jackets. 

Remus Uomo

Remus Uomo

Remus Uomo

Gerard Fitzgerald, owner of Gerard Anthony in Carrick-on-Shannon, County Leitrim, Ireland

Mid-priced outerwear from brands such as Superdry (£60) has been doing well, and we’re also selling a lot of suit jackets from Remus Uomo (£60). Tommy Hilfiger jeans (£120) have been popular with customers, too. Sales over the summer were down, which was probably a result of the unseasonable weather, but we had good growth in September. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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