Find out what’s selling now in the world of premium fashion
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Keith McCaffery, owner of Cafferys in Inverness
Everything from Stone Island has done well, especially the sweatpants (£140-£160). We’ve sold plenty of Boss Green knitwear (£140-£160) and Armani Jeans denim (£130-£170). Christmas got off to a bit of a slow start, which was stressful, but overall it’s been about the same as last year. The last week of December was very busy, including Boxing Day.
Natalie Burridge, buyer at Turners in Colchester
A surprise hit for us has been a very bold pair of green and black checked trousers from Paul Smith (£270). Other than that, blue knitwear has done very well. A Stone Island chunky knit (£225) and a simple Armani Jeans cardigan with an eagle emblem (£199) have both been big sellers. Everyone is talking about online sales going up, but I think we had more footfall over Christmas than last year, because our customers were worried about presents not arriving in time.
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Stuart Smith, owner of Zebra in Chesterfield
Overall, it’s outerwear that’s been really popular. We had some coats from CP Company (£395) that sold well and a lot of people bought the Barbour beacon coat (£295) or a Belstaff racemaster jacket (£450). In terms of denim, the Jacob Cohen jeans (£250) have been a bestseller. We didn’t start our sale until 27 December. We have 20% off at the moment and it’s been doing well. Everybody slashing prices by 50% should be ashamed. The business is out there and it’s to be had at decent prices.
Robbie Wallace, store manager of Signature in Aberdeen
We’ve had a surprisingly great reaction to CP Company. There hasn’t been a single piece from them that hasn’t worked. The bestseller was a soft-shell navy jacket (£275). Our expectations weren’t high for that brand since normally they would need to build up a reputation but it seems they already have one. We’ve also sold a lot of Eaton shirts, especially plain white formal ones with an extreme cutaway collar (£120).
Nigel Clare, owner of Nigel Clare in Chorley, Lancashire
We couldn’t live without Jeffery West shoes (£250), as they always do well, but recently Jacob Cohen denim (£285-£495) has been phenomenal. Christmas trading has been on par with last year, which was a record year, so we’re comfortable. Belstaff jackets (£500-600) have done really well, and so has the John Smedley knitwear (£140). It would have been negative for us if we didn’t take part in Black Friday, so we did 15% off as a token gesture, and we’ve had 30% off after Christmas. Now we’re busy getting a lot of new stock in and hopefully we’ll have a good year.
Russell Jones, co-owner of Robinsons of Bawtry in Doncaster
Aside from outerwear, the classic Mulberry Bayswater bag (£895-£950) always does well. Denim is always popular and Armani Jeans has been doing well (£155), but the bestsellers are True Religion’s Halle cut (£175). We have had an exceptional Christmas, making up for disappointing November sales. It has been a pleasant change to see winter coats doing well across the board, as we often struggle to shift them.
Louise Aiken, co-owner of Sub Couture in Notting Hill, London
We couldn’t get enough Wyse cashmere jumpers (£189) into the shop. They do fun cashmere with rainbow stripes and star patterns, which customers really like. We’ll be getting more cashmere in for spring but in lighter colours. Other than that, it’s been the Onjenu jumpsuits (£110) and Hale Bob tunic dresses (£265) that are popular. We expected Christmas to be bad because of the erratic weather, but in fact we beat last year.
Sophie Dowd, manager at The Cross in Holland Park, west London
This Christmas felt better than the year before. Cashmere items have been selling well, such as William Welstead scarves (£350) and English Weather rollnecks (£658). We didn’t do anything for Black Friday because we felt like it was irrelevant to us as an independent boutique and we have a local Christmas shopping event which our customers tend to hold out for. We did have a 30% off sale before Christmas, which is now 50% off.
Saskia Lamche, owner of Diverse in Islington, London
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Christmas has been brilliant – we’ve had a really good season. Knitwear has been popular, in particular the American Vintage oversized cardigan coats (£140) and Jumper1234’s rainbow stripe jumpers. Outerwear is also good, and we have sold several Maison Scotch long overcoats in navy (£240). Other than that, the Masscob shirts with a ruffle collar (£185) have done well.