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Wolf & Badger creatives Ceric and Knight in shock departure

Suzanne Bearne

Samir Ceric and Zoe Knight, the husband and wife creative force at Wolf & Badger, have stepped down from the designer indie.

Ceric and Knight set up the lifestyle store in Notting Hill in west London in February this year in partnership with investors and directors Henry and George Graham. It is thought Ceric will focus on his art gallery SaLon Gallery in London’s Westbourne Grove. Knight already runs her own separate luxury handbag venture. However, they remain company shareholders and are thought to own about a third of the Wolf & Badger business.

Wolf & Badger showcases up to 70 emerging designers at a time and gives 90% of the retail price to the designers in return for a monthly space rental fee.

The duo’s exit shocked the industry as Ceric and Knight had been the face and driving force behind the indie, spearheading an initiative to open a pop-up shop in London’s Selfridges. The store has been shortlisted for Best New Business of the Year in the Drapers Awards 2010.

Henry and George Graham, who are also brothers, will continue to run the business full-time.

George Graham denied any fall-out with the high-profile couple and said Ceric and Knighthad only been on board for the launch. He added their departure “was the best way to go forward”.

Ceric did not return any calls as Drapers went to press.

George Graham said the indie was working with Stephanie Wheatley, former operations director at designer label Matthew Williamson and studio manager at designer Alexander McQueen, as guest creative, responsible for mentoring partner designers. It is not clear if there will be a direct replacement for Ceric and Knight.

The indie, which sells a mix of fashion labels, homeware and jewellery, is due to launch its first ecommerce site on November 1.

Wolf & Badger named Mayuko Yamamura, Domingo Rodriguez and Victoria Delany as the winners of its Graduate Design Awards programme last week, for jewellery, fashion and product design respectively. They will have their collections displayed in the indie.

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