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004. Black White Denim

57 Alderley Road, Wilmslow, Cheshire

Who you need to know Owner Jo Davies

Brands include 2nd Day, BLK DNM, By Malene Birger, J Brand, Rag & Bone New York, Theory, Victoria Beckham Denim, Zoe Karssen

It’s been another exceptional year for premium womenswear indie Black White Denim owner Jo Davies. She was named Leader of the Year at the Everywoman In Retail Awards 2012, and two years since opening the store in Cheshire, she has just enjoyed her best season to date.

Sticking to premium womenswear in black, white and denim has proven a success. One fan said: “Gorgeous interior and great collections, lovely team too.A great concept.”

The indie focused on marketing in 2012, with Davies hiring Jordan McDowell as full-time communications manager.

Davies promises new brands for spring 13 as well as her own label for autumn 13: “We’ll be introducing some wardrobe staples sporting the Black White Denim label, later this year.”

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