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017. End Clothing

Two stores across 4-6 High Bridge, Newcastle upon Tyne

Who you need to know Owners John Parker and Christiaan Ashworth

Brands include APC, Comme des Garçons, Maison Martin Margiela, New Balance, Nigel Cabourn, Thom Browne, VISVIM, Yuketen

In the past couple of years there has been a lot of buzz around directional menswear indie End Clothing, including much talk about collaborations with menswear label Folk and footwear brands Mark McNairy and Tricker’s, the latter of which sold out in hours.

Brand choice and presentation helps set the business apart, says co-owner Christiaan Ashworth. “Over the last
couple of seasons we’ve tried to focus on more high-end exclusive products and Japanese brands,” he says.

In the past year, End Clothing launched a transactional website to serve its “growing customer base” in the US, Russia and Hong Kong, and has worked on streamlining its back-office systems.

Ashworth reveals that a new store concept and website are in the pipeline for 2013.

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