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021. Start

Three stores on Rivington Street, London. EC2A

Who you need to know Owners Brix Smith-Start and Philip Start

Brands include Acne, Alexander Wang, Engineered Garments, Equipment, Helmut Lang, Patrik Ervell, Preen, Sonia by Sonia Rykiel

One of London’s coolest indies, it’s been another great year for Start’s owners, husband and wife Philip
Start and Brix Smith-Start.

Founded in 1992 and now comprising three stores, Start continues to develop its proposition. Speaking at womenswear trade show Pure London last year Smith-Start revealed plans to launch a Mr Start womenswear offer, following the success of the menswear range by the same name.

Over the past year, Smith-Start admits that they’ve had to become more scientific about their buying, rather than always relying on gut feeling, due to the wider economic strains being felt by consumers.

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