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022. CoChineChine Boutique

74 Heath Street, Hampstead, London NW3

Who you need to know Owners Eftychia Georgilis and Melanie Chan

Brands include Acne, Carven, Kenzo, MSGM, Sacai, Sea New York, Sophie Hulme, Tucker

Founded eight years ago, womenswear indie CoChineChine Boutique has garnered a strong reputation for
its hand-picked labels, which range from little-known designers to established brands.

The store is light and airy, with an eclectic mix of furnishings and pretty chandeliers, which create a tranquil shopping environment.

CoChineChine also re-launched its website last year with a number of improved features including a better navigation menu, and expanded its team in order to facilitate its multichannel growth.

Owners Eftychia Georgilis and Melanie Chan say in 2013 they will refine CoChineChine’s online marketing and look for new ways to reach out to customers.

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