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023. Boudoir Femme

2 King Street, Cambridge

Who you need to know Owner Pippa Sandison

Brands include American Vintage, By Malene Birger, Selected Femme, Libelula, Maison Scotch, Equipment, Ross X Bute, Sam Edelman

Last year Boudoir Femme threw the doors open to its new, larger premises. Spacious changing rooms have added to the customer experience, a new EPoS system has led to better stock management, and the shop has continued to drive sales through partnerships with key local businesses.

However, the contemporary womenswear indie didn’t stop there. It implemented a new loyalty scheme, launched a transactional website, signed up to ecommerce portal Miinto, and raised £3,000 for East Anglia’s Children’s Hospices with its annual charity fashion show.

Now, owner Pippa Sandison plans to buy deeper into key brands to facilitate online sales, and will push ahead with more in-store events.

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