11 High Street, Esher, Surrey
Who you need to know Co-owners Janine O’Keefe and Stuart Dewe
Brands include ASH, Bourne, Denham, IDA Jeans, Just in Case, Maison Scotch, Nygårdsanna, Virginie Castaway
Designer indie Okeefe is popular for its warm and friendly service and regularly refreshed product offer.
In spring 13, the boutique is introducing 18 new brands, bringing its total labels to 40, including dresses from Spanish brand Vilagallo, which co-owner Janine O’Keefe says are at “an amazing price point”. The new range also includes IDA Jeans from fellow indie Donna Ida.
As well as being nominated twice at the Drapers Fashion Awards 2012, the store won ‘Best Windows’ at Esher Fashion Week in October with a student-created design.
Okeefe has also signed up to ecommerce portals London Boutiques and Miinto, and will debut an own-brand capsule womenswear collection for autumn 13.