21 Kingly Street, London W1B
Who you need to know Owners Matthew Murphy and Kirk Beattie
Brands include Christophe Lemaire, Berthold, Études, MM6, Our Legacy, Peter Jensen, Sophie Hulme, Stephan Schneider
Alternative fashion indie Other rose from the ashes of the now-defunct B Store last summer, after owners Matthew Murphy and Kirk Beattie decided to bring the shutters down on their old bricks-and-mortar store - although the online footwear business (retail and wholesale) continues to be run by Six London.
In its place they launched Other in their old Soho premises in Kingly Street, with a commitment to unknown designers and hard-to-find pieces from more established names.
Other subsequently established an online presence, designed to reflect the personality of the indie boutique.
This year Murphy and Beattie will expand their current offer through collaborations with their in-house brand, and also launch six exclusive brands for spring 13 and stage a summer street event.