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030. Sisters Boutique / Fergie

11-13 Lint Riggs, Falkirk, Scotland

Who you need to know Owner Lauren Ferguson

Brands include Angels Never Die, Honor Gold, Finders Keepers, Kate Fearnley, Kelly Ewing, Smash, St Martins, UGG Australia

Lauren Ferguson set up Sisters Boutique in 1996, followed by its more casual sister store Fergie in 2007. A canny combination of great customer service, a 24/7 social media strategy across Facebook and Twitter, and the introduction of new brands to the area have kept the stores ahead of the competition. When her rivals catch on to a best-seller, Ferguson simply moves on to something else.

In the past 12 months Ferguson re-launched her website and invested in new fixtures and fittings for both stores, and this year she aims to widen her market by extending her range to include sizes 18 and 20, and introducing brands to target girls aged 10 to 14 years.

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