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031. The Women's Society Boutique

2 St Andrew Street, Hertford

Who you need to know Co-owners Victoria Rex and Faith Willis

Brands include Almost Famous, Barbour, Farhi by Nicole Farhi, French Sole, J Brand, Set, Vivienne Westwood

Since The Women’s Society opened its doors in 2006 it has become the go-to retailer for contemporary womenswear in Hertford.

The past 12 months have been equally successful. The Women’s Society Boutique was shortlisted as
a finalist in the Womenswear Retailer of the Year category at the Drapers Fashion Awards 2012, and co-owners Faith Willis and Victoria Rex continued to push the business forward by signing up to indie ecommerce portal Miinto, which Willis says “has increased sales and online awareness”.

This year the duo are planning to refresh the store’s brand mix and reformat its website to improve their online sales.

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