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033. I Gigi

31a and 37 Western Road, Hove, East Sussex

Who you need to know Co-owners Alex Legendre and Zoe Ellison

Brands include Best Behavior, Day Birger et Mikkelsen, Hartford, Humanoid, Nygårdsanna, Oska, Privatsachen, Stills

Located in the pretty and affluent town of Hove and situated on the busy Western Road, which links the town to trendy neighbour Brighton, I Gigi has become one of the seaside town’s top shopping destinations during its 15-year run.

In autumn 12, the store introduced new womenswear label Handwritten, as well as Duffy, which offers a selection of luxury basics and cashmere. This is complemented by the indie’s own-label cashmere collection, I Gigi 10 Years In The Making.

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