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036. Cavells

16 Mill Street, Oakham, Rutland

Who you need to know Buyer Tiffany Ross

Brands include Chinti and Parker, Equipment, Hartford Men’s, J Brand, Joseph, Mulberry, Paul Smith Jeans

Since opening in 1992, men’s and women’s fashion indie Cavells has become a destination store, with over 100 brands on offer.

Cavells sought to reach out to new customers in 2012 by re-launching its website and using social media platforms such as Facebook to connect with customers digitally.

The retailer regularly holds seasonal fashion shows, and last year attracted as many as 120 guests on two consecutive nights, including several suppliers.

This year Cavells will focus on building its online offer, and will extend its in-store events to include monthly seasonal fashion forum lunches, which customers will be invited to buy tickets for.

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