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038. White Boutique

3 High Street, Narberth, Pembrokeshire

Who you need to know Owner Sally White

Brands include Almost Famous, Avoca, FeeG, Havren, James Jeans, Luke Lovely, Nougat London, Odd Molly, Unisa

White Boutique remains one of Wales’ hidden treasures. It was founded in 2001 by Sally White, who previously worked as a buyer at high street retailers Oasis and River Island.

White admits that the past 12 months have been tough for the womenswear indie, but adds that great products and a loyal fanbase have meant that the store has weathered the storm and come out on top.

The retailer’s bridal business, which was launched five years ago, continues to grow, and after redesigning the store’s logo and packaging, White plans an overhaul in 2013, including a greater focus on occasionwear.

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