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040. Ambiance of Colchester

87 Crouch Street, Colchester, Essex

Who you need to know Owner Vicki Wheeler

Brands include Condici, Bernshaw, Joseph Ribkoff, Luis Civit, NYDJ, Oui, Presen of Barcelona, Sahara

Ambiance of Colchester has remained true to its roots since it was founded in 1985. Owner Vicki Wheeler’s buying philosophy is that “true style is timeless and quality is priceless”.

The store is well regarded among its peers, one of whom said: “It’s great to see an occasionwear independent doing so well. It is not an easy market, and they have obviously worked hard to build a strong business.”

Last year it launched Facebook and Twitter pages and adopted a new email marketing strategy.

Wheeler says 2013 “is set to be a year of consolidation and tightening up on what works and ditching what doesn’t”, and says she’ll approach it with a “realistic yet positive attitude”.

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